What is Search Engine Optimization? (SEO)
Search Engine Optimization, abbreviated form SEO, (the British spelling is search engine optimisation), often called Search Engine Marketing (SEM), website promotion, internet marketing or improve search engine ranking of a website.
What SEO specialist does is using some website development techniques that improve a website "natural search" or "left hand side listing" ranking in search engine such as Google.com, Yahoo.com and MSN.
Here, some readers may confuse with the "natural search ranking or listing"; with the "pay-per-click (PPC) listing" or advertisement.
Here is a screen illustration
to demonstrate the differences of the subjects.
On what do we mean by "natural search ranking" and "ppc" advertising.
(please note the spelling of jewelry, its an American spelling, survey shows xx% of people in the world are using American spelling, so when you try to promote your website, it's wise to use American English spelling as well.)
Now, the "natural search" is the left hand side of the column and while "ppc or pay per click" is the right hand side of the column of search engine results You may ask "What are the differences between natural search and pay-per-click advertising?"
Generally speaking, you don't have to pay Google or Yahoo or MSN to get the left hand side listing (natural search), it's totally free! while pay-per-click is an advertising program that allows you to buy a certain keyword, in our example, "jewelry". When someone types in 'jewelry' on google, Diamond International showed up on the right hand side of the column. That is they (diamond international) has bought 'jewelry' as their keyword. When someone clicks on their link, they have to pay. If there is no-one clicks the link, google won't charge them one cent.
Moreover, survey finds 55% of Internet users tend to click on the natural search listing rather the sponsor or pay per click listings (only 2%, reference NDC 2001).
Search Engine Optimization or SEO is the technique of improving the natural search listing rather than the pay-per-click listing of a search engine.In long run, Search Engine Optimization (SEO) is cheaper by comparing to pay per click. why? Just take the example above, "jewelry". First, we ask overselves, "How many websites about jewelries/jewelry are there?" We type in google and find at the time of I'm writing, 272 million! How much is per click to get to 1-3 position on the pay per click listing? about US$1.29. Thus for a day, say you have 100 clicks, the cost per day is 100 x US$1.29 = US $129. If you run the ad. for a month, it wil be US$3870 per month. well, it's a quite a bit of amount, isn't it? Let's say your conversion rate is 1%, with one hundred of successful clicks, you have 1 person to buy your products or services. your cost will be US$127, for case of jewlery it's still ok to buy clicks, because jewlery often sell at $500 or more! But, of course I guess one is willing to earn more rather than paying their hard earn dollars to search engine giants, such as google.
How does Search Engine Optimization (SE0) be done?
Generally speaking, there are two factors that affect the result of search engine optimization or SEO.
- on-pgae factors and
- off-page factors
on-page factors are the relevancy of keywords that are in your website for search engine to indexed while off page factors are on how many links from other web sites on the Internet are linking or referencing your web site.
What do our Search Engine Optimization or SEO services provide?
In SEO, everything start with keywords. Therefore, what we do is concentrate on keyword ananlysis at start. Our SEO consultant will give you a breif keywords report (100+ keywords) on what is (are) the best keywords to target for your website in order to improve website ranking. Then upon your approval, we will build content according to the proposed kewords in ethical way. That is no keywords spamming, stuffing, or hidden text or something that will result in your website banned by search engines!
Our SEO, search engine optimization services - your benefits:
SEO or search optimization is relative young industry, so experience is not the important factor when choosing a search engine optimization servicing company or a seo specialist. Why because the industry is quite new and in fact, there are about 729* web sites talking about this topic in hong kong, xxx websites about SEO in malaysia, xxx in Singapore, xxxx in China and xxx in Taiwan including all the chinese and english.
What are important are the results if we can show you we can do SEO (search engine optimization)
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